Unwavering commitment to individualized quality service since 1915.

How We Started

Our Story

The Weidel Corporation began with plenty of hope and enthusiasm but with little capital. In fact, according to the first ledger, Karl Weidel Jr., who started the Weidel Corporation in 1915, had all of $25 when he opened an office in the old American Mechanics Building on East State Street in Trenton. Only 23 years of age at the time, Karl Weidel Jr. was well known as a licensed insurance and real estate broker. When Karl Weidel Jr. was called into military service during World War I, his wife managed the real estate and insurance office and did so well that she became a permanent member of the company in addition to raising their children, Karl III, Richard Sr., and Elizabeth.

Karl III and Richard Sr., who served in World War II, took over the business in 1949. Karl III focused on the Insurance Department while Richard devoted himself to Real Estate. Operating in Mercer County and nearby areas in Pennsylvania, they concentrated on customer and client needs. Richard Sr.’s professionalism, high standard of ethics and passion as a realtor, helped the entire industry to better serve homebuyers and sellers. He was esteemed by his peers for his many contributions. He was named Vice President of the New Jersey Association of Real Estate Boards and was a founding member and President of the Trenton and Mercer County Multiple Listing System. He was the first broker in Mercer County to be honored by the National Association of Realtors as ‘Realtor Emeritus’ for his 50 years of service. 

Richard Weidel, Jr., Weidel's current CEO, joined the company in 1979 just when the credit markets were entering a very chaotic period.  He guided the company and the housing industry through one of its toughest phases. Under his leadership, Weidel Real Estate expanded rapidly by adding Princeton Mortgage Corporation, Relocation Services and The Princeton School of Real Estate. Princeton Assurance Corporation came under the Weidel umbrella in the 1990s. Throughout the company’s trying times and remarkable success, Mr. Weidel has remained accessible to everyone in the company. Furthermore, he has maintained his family’s 100-year tradition of commitment to quality service, personally guaranteeing customer satisfaction.

In 2014 Richard Weidel III joined the Weidel Corporation as Vice President of the organization. The succession of leadership to a fourth generation, extremely rare in American business, coupled with the Weidel Corporation’s on-going growth from a solid foundation, is particularly noteworthy within the business sector. Richard Weidel III refers to his father as “The most successful businessman I know.” Weidel III acquired from his father a deep appreciation for the people who make up the organization and are the source of its success over the last century. 

With the addition of the fourth generation and a dedicated and talented team, the Weidel Story is a special one indeed. "We are confident that the Weidel Corporation has an another exciting 100 years ahead, and a rare opportunity to lead and to serve into the future,” says Richard Weidel, Jr.

In 2019, Kathrine Weidel joined the Weidel Corporation as Director of Corporate Operations. "I recognize the rarity of multi-generation companies in today’s business environment... I was overjoyed five years ago when my son, Rich, joined on our 100th anniversary to help drive the company forward into the next 100 years. It is gratifying to witness the growth of our new employees working alongside our dedicated, long-term team members to propel Weidel into the future." Richard Weidel, Jr.

Weidel Timeline | 1915 - Present



Karl Weidel, JR. establishes an insurance and real estate brokerage – 1915

Richard A. Weidel expands the real estate brokerage



The First Weidel branch office opens in Central New Jersey - 1959

Weidel innovates by introducing the Value Vision Show of homes – 1960's

Weidel Old Office


Multiple branch offices open – 1970's

Richard Weidel, Jr Joins Weidel – 1979

Weidel expands its scope of service to include Princeton Mortage Company & National Relocation Service – 1980's


Richard Weidel JR.


Weidel's successful 5-Star Marketing Program is launched

Weidel Quality Service Guarantee added

Princeton Assurance Title Company launched

Introduction of the Real Estate Pre-licencing School

Leading RE


Weidel becomes an exclusive affiliate of Leading Real Estate Companies of the World®

Weidel aligns with Luxury Portfolio International®

The Hunterdon Bucks Realty Joins Weidel

Katherine Weidel COO


Weidel celebrates it's 100th Anniversary – 2015

Weidel Recognized as top NJ Family Business by Governor

Katherine Weidel Joins Family Business as Director of Corporate Operations

Princeton Mortgage
Princeton Assurance
Leading RECOTW
Luxury Portfolio