Weidel Real Estate is yet again leading its marketplace in implementing proven technology to increase ROI for their associates and clients. In 2015, Weidel was an early adopter of bringing MoxiWorks – a CRM proven to increase sales volume by 40%- to their associates at no-cost.
Announced this week, Weidel Real Estate and Boost by Homespotter have partnered to create an agent and seller experience like no other. Weidel will automatically create custom, targeted ad campaigns that run across the web and on social platforms through a proprietary algorithm. All engagements and clicks will route directly to the listing agent through their custom Weidel agent website. This will ensure the quickest turnaround time for company sellers and potential buyers. Additionally, the company is covering the cost of this multi-day, automated ad platform, enabling their associates to use personal marketing dollars in new and pioneering ways.
“Weidel has been a prominent broker in the industry for over 100 years. Through this extensive experience, become highly adept at seeing where the market is headed and ensuring our associates, sellers, and buyers have the greatest chance of success in any climate,” said Katherine Weidel, Director of Operations, Weidel Real Estate. “With less than 1% of buyers finding the home they purchased through print materials and over 90% of buyers finding the home they purchased through their Realtor, Sphere of Influence, or the internet, it’s critical we use data to drive the business process. Now, every Weidel Associate can have the confidence that their listing is automatically getting in front of every possible buyer, and they can focus their time, energy, and money in furthering their career and enjoying their lives.”
With the launch of this proprietary algorithm, which targets potential buyers based on the home location, price, and key features, the Weidel listing agent will automatically receive an email with a pre-generated, branded advertisement that can be approved or changed straight from the email. All advertisements have been optimized to include home highlights, main property photo, the Associate’s photo, information, website, and the broker’s information. associates have full access to their Boost dashboard to track performance, run additional ads, and update existing ads at any time. Additionally, once the ad has concluded, the listing agent will automatically receive an email with the ad performance overview, which can be shared directly with the Weidel seller.
“This is game-changing technology in the way our associates’ source and nurture business. Not only is Weidel now advertising all company listings automatically, but we are also providing a trackable way for our associates to stay in touch with their Sphere of Influence – whether it’s home buyers interested in open houses, or homes just listed.” – Jessica Wortelmann, Marketing & Business Development, Weidel Real Estate.
Thanks to the technology and services the company’s associates have access to, Weidel home buyers and sellers can experience a simpler process, with a greater return on investment than ever before.
About Weidel Real Estate
Founded in 1915, the Weidel family of companies has grown to encompass all parts of the residential and commercial real estate markets, including brokerage through Weidel Real Estate, real estate mortgages and finance through Princeton Mortgage Corporation, title insurance through Princeton Assurance Corporation, and real estate education and licensing through the Princeton School of Real Estate.
About Boost by HomeSpotter
HomeSpotter is the industry-leading software product suite for top real estate brokerages looking to build and strengthen customer relationships. Boost automates digital advertising at scale, enabling agents to expand their spheres and impress sellers. www.homespotter.com