When you’re placing your home on the market, an open house can make all the difference in closing a sale. Hosting a virtual open house will allow you to showcase your home, even if buyers cannot visit the property in person.
Prepare In Advance
Proper planning before your virtual showing will ensure it goes as smoothly as possible.
• Plan your route. Meet with your real estate agent via video before your showing. Your agent will help you choose a walkthrough path that highlights your home’s best features.
• Rehearse what you’re going to say during your virtual tour. Make a checklist of talking points.
• Test your connection. If you’re planning to stream your tour live, connect to the platform a few days ahead of time and work out any kinks. Have someone else watch the test video to make sure the sound and lighting are working properly.
• Test different camera heights and angles to see which make your home look its best.
Let There Be Light
The right lighting will help your home look its best on camera. Turn on lights and open shades to eliminate shadows and dark corners. However, take care not to let in too much light. If the room is too bright, it will be more difficult to see. Have a “dress rehearsal” showing a day or two in advance. Schedule your practice run for the same time of day as your scheduled tour, so the lighting conditions will be about the same, and adjust the lighting if you need to.
Stage Your Home
Staging is a crucial step in preparing to sell your home, whether your buyers are visiting the house in person or online. Staging helps your potential buyers picture themselves and their things in the home.
Declutter and Depersonalize
Clutter is a distraction to potential buyers, especially during a virtual house tour. Make sure to clear away all the clutter along your walkthrough route.
• Remove personal items such as family photos. It’s hard for buyers to imagine themselves living in the house if they see photographs of you and your family on every wall.
• Paint your walls a neutral color. A fresh coat of paint is an easy way to spruce up your interior.
• Fix any cosmetic issues around your home, such as holes in walls.
• Remove oversized or excess furniture. Overly-large furniture can make even a spacious room appear small and cramped.
Prospective buyers want plenty of storage space. Even if your house has a lot of closets and pantry space, it will give buyers the impression there’s not enough storage space if every closet is overflowing. Box up your belongings before your house tour. Make sure there’s plenty of empty space in your closets and cupboards when you show your home off to buyers.
For a virtual house tour, you need your home to shine. Deep clean your entire home before your tour. If you don’t have a lot of time, consider hiring a professional cleaning service.
• Shampoo your carpets. Dirty carpets can make your whole home look dingy.
• Wash your windows. Clean windows will make your home sparkle and let in more natural light.
• Don’t forget the exterior! Buyers will want to see the house inside and out. Power wash your siding and clean up the front walkway.
Don’t Forget About Your Pets
When you’re cleaning your house before your virtual tour, make sure to clear out your pet’s toys and other items. Designate a place, such as a spare room or the backyard, where your pet can stay during your house tour. Don’t let your pets interrupt your showing. You don’t want your buyers to be distracted by your pets.
An open house is a great way to show off your home to prospective buyers. These tips will help you have a successful open house, even if your buyers cannot visit your home in person.
Founded in 1915, the Weidel family of companies has grown to encompass all parts of the residential and commercial real estate markets, including brokerage through Weidel Real Estate, real estate mortgages and finance through Princeton Mortgage Corporation, title insurance through Princeton Assurance Corporation, and real estate education and licensing through the Princeton School of Real Estate.